1. Core MBA Courses* 

(Foundation courses essential for all MBA students) 

*Course Code* | *Course Title* | *Credits* | *Objectives* | *Key Topics* 

---|---|---|---|--- 

MBA 501 | Financial Management | 3 | Understand financial decision-making | Financial statements, capital budgeting, risk analysis 

MBA 502 | Managerial Economics | 3 | Apply economic theory to business decisions | Demand analysis, pricing strategies, market structures 

MBA 503 | Operations Management | 3 | Optimize production and supply chains | Process design, inventory management, lean operations 

MBA 504 | Organizational Behaviour | 3 | Enhance leadership and team dynamics | Motivation, conflict resolution, organizational culture 

MBA 505 | Strategic Management | 3 | Develop long-term business strategies | SWOT analysis, competitive advantage, corporate governance 

MBA 506 | Business Ethics & CSR | 3 | Foster ethical decision-making | Ethical frameworks, sustainability, corporate social responsibility 

MBA 507 | Business Analytics | 3 | Leverage data for decision-making | Data visualization, predictive analytics, tools (Excel, Tableau) 

MBA 508 | Leadership & Change Management | 3 | Lead organizational transformation | Change models, stakeholder engagement, crisis management 

*2. Marketing Specialization Courses* 

(Advanced courses focused on marketing) 

*Course Code* | *Course Title* | *Credits* | *Objectives* | *Key Topics* 

---|---|---|---|--- 

MKT 601 | Marketing Management | 3 | Master strategic marketing planning | Segmentation, positioning, marketing mix (4Ps) 

MKT 602 | Consumer Behaviour | 3 | Analyse buyer decision-making | Psychological factors, cultural influences, customer journey 

MKT 603 | Market Research & Analytics | 3 | Design and interpret market research | Surveys, focus groups, data analysis (SPSS, R) 

MKT 604 | Digital Marketing | 3 | Execute online marketing strategies | SEO, SEM, social media, content marketing 

MKT 605 | Brand Management | 3 | Build and sustain brand equity | Brand identity, loyalty, crisis management 

MKT 606 | Integrated Marketing Communications (IMC) | 3 | Coordinate multi-channel campaigns | Advertising, PR, media planning, ROI measurement 

MKT 607 | Global Marketing | 3 | Navigate international markets | Cultural adaptation, entry strategies, global branding 

MKT 608 | Services Marketing | 3 | Market service-based offerings | Service quality, customer experience, intangible assets 

*3. Elective Courses* 

(Choose 4–5 based on interests) 

- *MKT 701*: Retail Marketing 

- *MKT 702*: B2B Marketing 

- *MKT 703*: Social Media & Influencer Marketing 

- *MKT 704*: CRM & Customer Experience 

- *MKT 705*: Pricing Strategies 

- *MKT 706*: AI & Big Data in Marketing 

- *MKT 707*: Sustainable Marketing 

- *MKT 708*: Product Innovation & Management 

*4. Capstone Project/Thesis* 

- *Credits*: 6 

- *Objective*: Develop a comprehensive marketing plan for a real-world business. 

- *Deliverables*: Market analysis, strategy proposal, implementation roadmap. 

*5. Internship (Optional)* 

- *Duration*: 8–12 weeks 

- *Objective*: Gain hands-on experience in a corporate or agency setting. 

*6. Assessment Methods* 

- *Exams* (30%) 

- *Group Projects* (25%) 

- *Case Study Analysis* (20%) 

- *Presentations* (15%) 

- *Class Participation* (10%) 

*7. Recommended Textbooks* 

- *Marketing Management* by Philip Kotler 

- *Consumer Behaviour* by Leon Schiffman 

- *Market Research* by Naresh Malhotra 

- *Digital Marketing* by Dave Chaffey