MBA in Information Technology Entrepreneurship
*Course Structure:*
*Week 1: Introduction to IT Entrepreneurship*
- Overview, importance, and trends (AI, IoT, Blockchain).
- Case Study: Airbnb/Uber.
- *Activity:* Ideation workshop.
*Week 2: Business Model Innovation*
- Business Model Canvas, IT-specific models (SaaS, Freemium).
- *Guest Speaker:* Founder of a SaaS startup.
*Week 3: Technology Trends & Opportunities*
- Deep dive into AI, IoT, Cloud; ethical considerations.
- *Workshop:* Tech brainstorming session.
*Week 4: Innovation Management*
- Theories, open innovation, crowdsourcing.
- Case Study: Tesla/SpaceX.
*Week 5: IT Product Development*
- Agile vs. Waterfall, MVP, UX design.
- *Workshop:* Build a prototype with no-code tools.
*Week 6: Funding & Financial Strategy*
- Bootstrapping, VC, crowdfunding. Valuation methods.
- *Mock Pitch Session:* Peer feedback.
*Week 7: Marketing & Sales in IT*
- Digital marketing, growth hacking, CRM.
- *Simulation:* Digital campaign analysis.
*Week 8: Scaling & Operations*
- DevOps, cloud infrastructure, global expansion.
- Case Study: Slack/Zoom.
*Week 9: Leadership & Team Dynamics*
- Remote teams, conflict resolution, culture.
- *Guest Lecture:* Tech leader on leadership styles.
*Week 10: Legal & Ethical Issues*
- IP law, GDPR, AI ethics.
- Case Study: Facebook’s data privacy.
*Week 11: Exit Strategies*
- IPOs, acquisitions, valuation.
- *Workshop:* Negotiation role-play.
*Weeks 12-14: Capstone Project Development*
- Mentored sessions to refine business plans.
- *Peer Review:* Iterative feedback.
*Week 15: Final Presentations*
- *Shark Tank-style Panel:* Industry experts evaluate pitches.
*Assessment:*
- *Participation (10%):* Engagement in discussions/activities.
- *Case Studies (20%):* Analysis and presentations.
- *Individual Assignments (20%):* Business Model Canvas, financial plan.
- *Group Project (25%):* Capstone business plan.
- *Final Pitch (25%):* Panel evaluation.
*Recommended Resources:*
- *Books:* The Lean Startup (Ries), Zero to One (Thiel).
- *Tools:* Business Model Canvas, Trello, Figma, Excel.
- *Podcasts:* How I Built This, Masters of Scale.
- *Online Courses:* Coursera’s “Startup Entrepreneurship.”
*Additional Notes:*
- *Networking:* Encourage attendance at tech meetups (extra credit available).
- *Failure Analysis:* Case studies on startup failures integrated throughout.
- *Global Perspective:* Covered in scaling and legal modules.