*Course Description* 

This course explores the strategic role of HRM in organizations, covering key functions such as recruitment, training, compensation, legal compliance, and emerging trends. Students will analyse real-world scenarios and develop HR strategies.

 

*Learning Objectives* 

1. Understand HRM's role in organizational success. 

2. Apply HR practices in recruitment, training, and performance management. 

3. Analyse legal and ethical challenges in HR. 

4. Evaluate global HRM and current trends like AI and diversity. 

 

*Required Text* 

- Human Resource Management by Gary Dessler (16th ed.). 

*Supplementary Materials: * Case studies, SHRM articles, and Harvard Business Review resources. 

 

*Course Outline* 

*Week 1:* Introduction to HRM 

*Week 2:* Strategic HRM & Business Alignment 

*Week 3:* Job Analysis and Design 

*Week 4:* Recruitment Strategies 

*Week 5:* Selection Processes (Interviews, Assessments) 

*Week 6:* Training & Development 

*Week 7:* Performance Management Systems 

*Week 8:* *Midterm Exam* 

*Week 9:* Compensation, Benefits, and Equity 

*Week 10:* Employee Relations & Engagement 

*Week 11:* Legal Environment (EEOC, OSHA, Discrimination) 

*Week 12:* Global HRM Challenges 

*Week 13:* HR Trends (Analytics, AI, Digital Tools) 

*Week 14:* DEI and Employee Well-being 

*Week 15:* Review, Group Presentations, *Final Exam* 

 

*Assignments & Assessments* 

- *Participation (10%):* Engage in discussions and activities. 

- *Case Studies (20%):* Analyse HR scenarios bi-weekly. 

- *Midterm Exam (20%):* Covers Weeks 1–7. 

- *Group Project (25%):* Develop an HR strategy; present in Week 15. 

- *Final Exam (25%):* Comprehensive, cumulative. 

 

*Policies* 

- *Attendance:* Mandatory; impacts participation grade. 

- *Late Work:* 10% penalty per day. 

- *Academic Integrity:* Zero tolerance for plagiarism. 

- *Accommodations:* Available per institutional policies. 

 

*Additional Resources* 

- *LMS:* Access readings, assignments, and grades. 

- *Library Guides:* HRM research databases. 

- *Professional Links:* SHRM, HRCI, LinkedIn Learning. 

 

*Disclaimer:* Syllabus subject to change with prior notice.  

 

Course Title: * Marketing Management (MKTG 401) 

*Instructor: * [Your Name] 

*Email:* [Your Email] | *Office Hours:* [Days/Times] 

*Class Schedule:* [Days/Times, Location/Virtual Link] 

 

*Course Description* 

This course examines the strategic role of marketing in driving business success. Students will explore market analysis, consumer behaviour, branding, digital marketing, and ethical challenges. Emphasis is placed on developing actionable marketing strategies through case studies, simulations, and real-world projects. 

 

*Learning Objectives* 

1. Understand core marketing concepts and their role in organizational strategy. 

2. Analyse consumer behaviour and market segmentation to design targeted campaigns. 

3. Apply digital marketing tools (SEO, social media, content marketing) effectively. 

4. Evaluate ethical, global, and sustainability challenges in marketing. 

5. Create integrated marketing plans aligned with business goals. 

 

# *Required Text* 

- Marketing Management by Philip Kotler & Kevin Keller (16th ed.). 

*Supplementary Materials:* 

  - Case studies (Harvard Business Review, Kellogg School of Management). 

  - Tools: Google Analytics, HubSpot Academy, Canva, SEMrush.