H a l t o n A c a d e m y

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Our goal is simple: we help you grow to be your best. Whether you’re a student, working professional, corporate organization or institution, we have tailored initiatives backed by industry specific expertise to meet your unique needs.

Contact Info

Halton Academy For Management and Technology Private Limited,
39/2475-B1 LR Towers, South Janatha Road, Palarivattom, Ernakulam, Kerala - 682025, India.

+91-7511-1890-01

4 Francis Street, le2 2bd, England,
United Kingdom.

hello@haltonacademy.com

Diploma in Arts and Drawing Management

*Core Subjects/Syllabus* 

 

 *Semester 1: Foundations of Art and Drawing* 

1. *Introduction to Visual Arts* 

   - History of art movements (Renaissance, Modernism, Contemporary). 

   - Principles of design (composition, color theory, perspective). 

   - Role of art in society and culture. 

 

2. *Drawing Techniques* 

   - Fundamentals of sketching (still life, landscapes, human anatomy). 

   - Shading, line work, and texture rendering. 

   - Use of mediums (charcoal, graphite, ink, pastels). 

 

3. *Digital Art Basics* 

   - Introduction to digital tools (Adobe Photoshop, Procreate, CorelDRAW). 

   - Basics of vector and raster graphics. 

   - Digital sketching and illustration. 

 

4. *Art Materials and Studio Practices* 

   - Understanding art supplies (papers, canvases, brushes, paints). 

   - Studio safety and maintenance. 

   - Sustainability in art practices (eco-friendly materials). 

 

5. *Art Appreciation and Critique* 

   - Analysing famous artworks and styles. 

   - Developing a critical eye for aesthetics. 

   - Art journaling and reflective practices. 

 

*Semester 2: Advanced Art and Management Basics* 

6. *Advanced Drawing and Illustration* 

   - Figure drawing and portraiture. 

   - Narrative illustration (storyboarding, comics). 

   - Mixed media experimentation. 

 

7. *Art Business Fundamentals* 

   - Pricing artwork and commission management. 

   - Intellectual property rights (copyrights, licensing). 

   - Basics of art marketing and branding. 

 

8. *Gallery and Exhibition Management* 

   - Curating art exhibitions (themes, layouts, lighting). 

   - Logistics of art transport and insurance. 

   - Event promotion and audience engagement. 

 

9. *Project Management for Artists* 

   - Planning and executing art projects (timelines, budgets). 

   - Collaboration with clients, agencies, and teams. 

   - Tools: Trello, Asana, Gantt charts. 

 

10. *Digital Marketing for Artists* 

    - Building an online portfolio (Behance, Art Station). 

    - Social media strategies (Instagram, TikTok, Pinterest). 

    - SEO for artists and content creation (blogs, reels). 

 

*Semester 3: Specializations and Professional Development* 

11. *Art Entrepreneurship* 

    - Starting an art business (studio, freelance, online shop). 

    - Crowdfunding and grants for artists (Kickstarter, Patreon). 

    - Business plan development. 

 

12. *Art Education and Community Engagement* 

    - Teaching art (workshops, online courses). 

    - Community art projects and public installations. 

    - Collaborating with NGOs and schools. 

 

13. *Advanced Digital Art and Animation* 

    - Digital painting and concept art. 

    - Basics of 2D animation (Adobe Animate, Blender). 

    - NFTs and blockchain in art. 

 

14. *Art Therapy and Wellness* 

    - Introduction to art therapy techniques. 

    - Using art for mental health and community healing. 

    - Ethical considerations in therapeutic art. 

 

15. *Internship/Capstone Project* 

    - Practical training in galleries, studios, or creative agencies. 

    - Final project: Curating an exhibition or launching a personal art brand. 

 

*Elective Subjects* 

- *Mural and Street Art Management* 

- *Fashion Illustration and Design* 

- *3D Modelling and Sculpture* 

- *Art Conservation Techniques* 

- *Cultural Heritage Management* 

 

*Assessment Methods* 

- *Portfolio reviews*: Submission of original artwork and projects. 

- *Practical exams*: Live drawing sessions or digital art tasks. 

- *Written assignments*: Essays on art history or business plans. 

- *Exhibition participation*: Organizing/presenting in student showcases. 

- *Internship evaluations* and capstone project defence.