SYLLABUS

Semester 1: Foundation Studies

1. Principles of Communication
   • Basics of communication theory
   • Verbal & non-verbal communication
   • Media and society
2. Fundamentals of Design
   • Elements & principles of design
   • Color theory & typography basics
   • Introduction to layout design
3. Introduction to Visual Arts
   • Drawing & sketching techniques
   • Perspective & composition
   • Art movements & visual culture
4. Computer Fundamentals & Graphic Tools
   • Basics of Adobe Photoshop & Illustrator
   • Digital imaging & photo editing
5. Business Communication & Soft Skills
   • Professional writing & presentations
   • Teamwork & interpersonal skills
6. Environmental Studies (Mandatory)

Semester 2: Core Design & Media Skills

1. Graphic Design & Illustration
   • Logo design, branding basics
   • Vector graphics & digital illustration
2. Photography Basics
   • Camera handling, lighting, composition
   • Photo editing & retouching
3. Digital Media & Web Design
   • Basics of HTML, CSS
   • UI/UX fundamentals
4. Advertising & Marketing Principles
   • Consumer behaviour, branding strategies
   • Copywriting & ad campaigns
5. Media Laws & Ethics
   • Copyright, intellectual property
   • Ethical issues in visual media
6. Communication Research Methods
   • Surveys, content analysis, data interpretation

Semester 3: Advanced Graphic & Multimedia Skills

1. Advanced Graphic Design
   • Packaging design, editorial layout
   • Infographics & data visualization
2. 2D Animation & Motion Graphics
   • Basics of Adobe After Effects
   • Storyboarding & kinetic typography
3. Video Production & Editing
   • Shooting techniques, Premiere Pro
   • Sound design & basic VFX
4. Consumer Psychology & Branding
   • Visual storytelling in marketing
   • Brand identity development
5. Digital Marketing & Social Media
   • SEO, content marketing
   • Social media graphics & campaigns
6. Elective 1 (e.g., Illustration Techniques / Advanced Photography)

Semester 4: Specialized Media & Production

1. 3D Modeling & Animation
   • Basics of Blender / Maya
   • 3D texturing & rendering
2. Advanced Video Editing & VFX
   • Green screen, compositing
   • Advanced Premiere Pro / DaVinci Resolve
3. Publication Design
   • Magazine & book layout
   • Print media production
4. Media Planning & Campaign Management
   • Budgeting, media buying
   • Case studies of successful campaigns
5. Corporate Communication & PR
   • Press releases, corporate branding
   • Crisis communication
6. Elective 2 (e.g., Web Animation / Advanced Digital Illustration)

Semester 5: Industry-Oriented Specialization

1. UI/UX Design
   • Wireframing, prototyping (Figma/Adobe XD)
   • User research & usability testing
2. Augmented Reality (AR) & Virtual Reality (VR) Basics
   • AR/VR tools & applications in media
3. Advanced Advertising Strategies
   • Digital ad campaigns, programmatic advertising
4. Portfolio Development
   • Creating a professional design portfolio
5. Internship / Industry Project (Practical training)
6. Elective 3 (e.g., Game Design / Advanced Motion Graphics)

Semester 6: Final Projects & Professional Development

1. Major Project (Dissertation / Creative Project)
   • Independent research/design project
2. Media Entrepreneurship
   • Starting a creative business
   • Freelancing & client management
3. Emerging Trends in Visual Communication
   • AI in design, NFT art, metaverse
4. Professional Ethics & Career Development
   • Resume building, interview skills
5. Internship / Industry Training (Mandatory)

Elective Subjects (Sample Options)

• Advanced Photography
• Game Design
• Fashion Communication
• Film Studies
• Sound Design
• E-Commerce Visuals