semester-wise syllabus for a BBA in International Business

 

Semester 1:

Foundation in Business

1. Principles of Management

   - Basics of planning, organizing, leading, and controlling. 

2. Business Communication 

   - Effective communication, cross-cultural etiquette, and digital tools. 

3. Financial Accounting 

   - Fundamentals of accounting, ledgers, and financial statements. 

4. Microeconomics 

   - Supply/demand, market equilibrium, and pricing strategies. 

5. Business Mathematics & Statistics 

   - Quantitative techniques, ratios, and data interpretation. 

6. IT Applications in Business 

   - MS Office, ERP systems, and digital collaboration tools. 

 

Semester 2: Global Business Basics

1. Macroeconomics 

   - GDP, inflation, fiscal/monetary policies, and global economic systems. 

2. Business Law 

   - Contracts, corporate law, and international legal frameworks. 

3. Organizational Behavior

   - Motivation, leadership, and cross-cultural team dynamics. 

4. Principles of Marketing

   - Market research, segmentation, and 4Ps (Product, Price, Place, Promotion). 

5. Environmental Science & Sustainability 

   - Global sustainability challenges and CSR. 

6. Foreign Language Elective (e.g., Spanish/Mandarin/French) 

 

Semester 3:

Introduction to International Business 

1. International Business Environment

   - PESTEL analysis, globalization, and political risks. 

2. Global Marketing Management

   - Cultural adaptation, global branding, and digital marketing. 

3. International Trade Theories

   - Comparative advantage, trade barriers, and WTO regulations. 

4. Cost & Management Accounting

   - Budgeting, variance analysis, and cost control. 

5. Cross-Cultural Management 

   - Cultural dimensions (Hofstede), negotiation styles, and ethics. 

6. Elective (e.g., Export-Import Management) 

 

Semester 4:

International Trade & Finance 

1. International Financial Management

   - Forex markets, exchange rate risks, and hedging strategies. 

2. International Trade Policies

   - Tariffs, trade agreements (e.g., NAFTA, EU), and protectionism. 

3. Global Supply Chain & Logistics

   - Incoterms, shipping, customs, and inventory management. 

4. Business Analytics

   - Data-driven decision-making for global markets. 

5. Foreign Language (Advanced) 

6. Elective (e.g., International HRM)

 

Semester 5:

Strategic Global Management 

1. Global Business Strategy

   - Market entry modes (joint ventures, FDI), and competitive analysis. 

2. International Business Negotiations 

   - Case studies on cross-border deals and conflict resolution. 

3.International Business Law

   - Dispute resolution, intellectual property rights, and compliance. 

4. Emerging Markets & Economies 

   - Opportunities in BRICS, ASEAN, and African markets. 

5. Elective (e.g., Digital Globalization) 

6. Internship/Global Business Project

 

Semester 6:

Capstone & Specialization 

1. International Entrepreneurship 

   - Startups in global markets and funding strategies. 

2. Global Economics & Geopolitics

   - Impact of sanctions, trade wars, and regional conflicts. 

3. Sustainability in Global Business 

   - ESG (Environmental, Social, Governance) frameworks. 

4. Capstone Project

   - Solving real-world challenges for multinational firms. 

5. Elective (e.g., E-commerce Globalization) 

6. Professional Development 

   - Global career pathways, LinkedIn branding, and interviews. 

Practical Components

- Simulations: Virtual global trade games (e.g., Capsim). 

- Internships: At multinational corporations, export houses, or embassies. 

- Study Abroad Programs: Short-term exchanges for cultural immersion. 

- Language Labs: Proficiency in a second/third language. 

- Industry Projects: Collaborations with global firms like Unilever, Amazon, etc.