BBA in Hospitality Management
Semester-wise syllabus for a BBA in Hospitality Management
Semester 1:
Foundations of Hospitality & Business
1. Principles of Management
- Basics of planning, organizing, and leadership in hospitality.
2. Introduction to Hospitality Industry
- Overview of sectors: hotels, tourism, F&B, events, and cruise lines.
3. Financial Accounting
- Fundamentals of accounting, ledgers, and financial statements.
4. Business Communication
- Effective communication, cross-cultural etiquette, and guest relations.
5. Food Production & Culinary Basics
- Kitchen operations, menu planning, and hygiene standards (HACCP).
6. Foreign Language Elective (e.g., French/Spanish/Mandarin)
Semester 2:
Core Hospitality Operations
1. Food & Beverage Management
- Restaurant operations, cost control, and beverage management (bar, wine).
2. Front Office Operations
- Reservation systems (PMS), check-in/out processes, and guest services.
3. Principles of Tourism
- Travel trends, tour operations, and destination management.
4. Macroeconomics for Hospitality
- Global tourism economics, exchange rates, and demand forecasting.
5. Environmental Studies
- Sustainability in hospitality (energy conservation, waste management).
6. Elective (e.g., Event Planning Basics)
Semester 3:
Advanced Hospitality Services
1. Housekeeping Management
- Linen management, sanitation protocols, and outsourcing strategies.
2. Hospitality Marketing
- Branding, digital marketing (OTA platforms), and loyalty programs.
3. Organizational Behavior
- Team dynamics, employee motivation, and leadership in hospitality.
4. Cost Control & Revenue Management
- Pricing strategies, yield management, and KPIs (RevPAR, ADR).
5. Bakery & Patisserie Basics
- Techniques in pastry, baking, and dessert presentation.
6. Elective (e.g., Introduction to Cruise Management)
Semester 4:
Event Management & Legal Aspects
1. Event Planning & Execution
- Weddings, conferences, and MICE (Meetings, Incentives, Conventions, Exhibitions).
2. Hospitality Law
- Contracts, liability, labor laws, and compliance (FDA, safety regulations).
3. Facility Management
- Maintenance of hotels/resorts, HVAC systems, and safety audits.
4. Human Resource Management
- Recruitment, training, and retention in hospitality.
5. Research Methodology
- Data collection and analysis for hospitality trends.
6. Elective (e.g., Spa & Wellness Management)
Semester 5:
Strategic Hospitality Management
1. Strategic Management in Hospitality
- SWOT analysis, competitive strategies, and global expansion.
2. Hospitality Technology
- PMS (Property Management Systems), CRM tools, and AI in guest services.
3. Customer Relationship Management (CRM)
- Personalization, feedback systems, and reputation management (TripAdvisor, Google Reviews).
4. Entrepreneurship in Hospitality
- Franchising, boutique hotels, and startup challenges.
5. Elective (e.g., Luxury Brand Management/Resort Management)
6. Internship (4–6 weeks in hotels, resorts, or event companies)
Semester 6:
Capstone & Leadership
1. Hospitality Leadership
- Crisis management, ethical leadership, and diversity in global teams.
2. Sustainable Tourism Development
- Ecotourism, community-based tourism, and ESG frameworks.
3. Capstone Project
- Solve real-world hospitality challenges (e.g., redesigning a hotel’s F&B strategy).
4. Global Hospitality Trends
- Impact of technology (metaverse, chatbots), post-pandemic recovery, and gig economy.
5. Elective (e.g., Airline & Aviation Management)
6. Professional Development
- Resume building, LinkedIn branding, and interview prep for hospitality roles.
Practical Components
- Industrial Training: 6-month internship split across semesters (front office, housekeeping, F&B).
- Simulations: Hotel management software (Opera PMS, Amadeus).
- Workshops: Barista training, event decor, and guest service role-plays.
- Certifications: Food Safety (ISO 22000), TABC (beverage service), or CHIA (Certified Hotel Industry Analyst).
- Industry Visits: Hotels, airports, tourism boards, and culinary institutes.