BBA in Hospital & Healthcare Management
Semester-wise syllabus for a BBA in Hospital & Healthcare Management
Semester 1:
Foundations of Business & Healthcare
1. Principles of Management
- Introduction to management theories, functions, and organizational structures.
2. Financial Accounting
- Basics of accounting, financial statements, and budgeting.
3. Business Communication
- Written/oral communication, presentations, and professional etiquette.
4. Introduction to Healthcare Systems
- Overview of global and national healthcare systems.
5. Medical Terminology
- Basics of medical language and patient records.
6. Environmental Science
- Sustainability and public health linkages.
Semester 2: Core Business & Healthcare Operations
1. Marketing Management
- Fundamentals of marketing strategies and consumer behavior.
2. Organizational Behavior
- Workplace dynamics, motivation, and leadership.
3. Healthcare Economics
- Demand-supply in healthcare, cost-effectiveness, and insurance.
4. Hospital Operations Management
- Workflow, patient admission, and resource allocation.
5. Quantitative Techniques
- Statistics, data analysis, and decision-making tools.
6. IT in Healthcare
- Basics of EHR (Electronic Health Records) and healthcare software.
Semester 3:
Specialized Healthcare Management
1. Human Resource Management
- Recruitment, training, and HR policies in healthcare.
2. Healthcare Laws & Ethics
- Medical ethics, malpractice, and regulatory compliance (e.g., HIPAA).
3. Epidemiology & Public Health
- Disease patterns, preventive healthcare, and community health.
4. Financial Management in Healthcare
- Budgeting, cost control, and healthcare financing models.
5. Patient Care Management
- Quality of care, patient safety, and satisfaction metrics.
6. Research Methodology
- Basics of healthcare research and data collection.
Semester 4:
Advanced Healthcare Systems
1. Healthcare Quality Management
- Tools like Six Sigma, TQM, and accreditation (e.g., NABH, JCI).
2. Healthcare Marketing
- Branding, patient engagement, and digital marketing in healthcare.
3. Medical Tourism
- Global trends, challenges, and opportunities.
4. Supply Chain Management in Healthcare
- Procurement, inventory, and logistics for medical supplies.
5. Strategic Management
- SWOT analysis, competitive strategies, and healthcare case studies.
6. Health Insurance & Risk Management
- Insurance models, claims processing, and fraud detection.
Semester 5:
Electives & Specializations
1. Elective 1 (Choose from):
- Healthcare IT & Analytics
- Mental Health Management
- International Health Policies
2. Elective 2 (Choose from):
- Hospital Architecture & Planning
- Pharmaceutical Management
- Geriatric Care Management
3. Project Management
- Healthcare project planning, execution, and evaluation.
4. Disaster Management in Healthcare
- Crisis response, pandemic preparedness, and SOPs.
5. Internship/Fieldwork
- Hands-on training in hospitals/clinic settings.
Semester 6:
Capstone & Practical Training
1. Healthcare Entrepreneurship
- Business plans, startups, and innovation in healthcare.
2. Global Health Issues
- Challenges like pandemics, accessibility, and equity.
3. Dissertation/Research Project
- Independent research on a healthcare management topic.
4. Internship (Advanced)
- Extended practical exposure in healthcare organizations.
5. Career Development
- Resume building, interviews, and healthcare industry trends.