BBA in Artificial Intelligence & Business Intelligence
Semester-wise Syllabus for a BBA in Artificial Intelligence & Business Intelligence
Semester 1: Foundation Courses
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Principles of Management
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Introduction to management theories, functions, and organizational behavior.
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Business Mathematics & Statistics
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Mathematical and statistical concepts applied in business decision-making.
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Financial Accounting
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Basics of accounting, financial statements, and reporting.
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Business Communication
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Effective communication skills for professional environments.
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Introduction to Artificial Intelligence
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Overview of AI, history, applications, and basic concepts.
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Computer Fundamentals & Office Automation
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Basics of computer systems, software, and productivity tools.
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Semester 2: Core Business & Computing Skills
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Marketing Management
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Fundamentals of marketing strategies, consumer behavior, and branding.
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Business Economics
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Micro and macroeconomic principles affecting businesses.
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Database Management Systems (DBMS)
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Introduction to SQL, relational databases, and data modeling.
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Programming Fundamentals (Python/R)
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Basics of programming for AI and data analysis.
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Business Intelligence Concepts
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Introduction to BI tools, dashboards, and data visualization.
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Environmental Studies
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Sustainability and corporate social responsibility.
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Semester 3: Data & AI Foundations
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Data Structures & Algorithms
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Essential algorithms and data structures for AI applications.
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Machine Learning Fundamentals
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Supervised & unsupervised learning, regression, classification.
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Business Analytics
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Statistical tools, predictive modeling, and decision-making.
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Financial Management
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Capital budgeting, risk analysis, and financial planning.
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Operations Research
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Optimization techniques for business problems.
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Ethics in AI & Business
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Ethical considerations in AI deployment and data privacy.
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Semester 4: Advanced AI & BI Techniques
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Deep Learning Basics
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Neural networks, CNNs, RNNs, and AI model training.
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Big Data Analytics
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Hadoop, Spark, and handling large datasets.
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Natural Language Processing (NLP)
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Text mining, sentiment analysis, chatbots.
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Cloud Computing for Business
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AWS/Azure, cloud-based AI solutions.
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Digital Marketing & AI in Marketing
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AI-driven customer insights, automation in marketing.
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Project Management
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Agile, Scrum, and AI project lifecycle.
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Semester 5: Industry Applications & Specializations
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AI in Finance & FinTech
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AI in risk assessment, fraud detection, and algorithmic trading.
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Supply Chain & AI Optimization
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AI in logistics, demand forecasting, and automation.
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Business Intelligence Tools (Power BI, Tableau)
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Advanced visualization and reporting techniques.
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Robotic Process Automation (RPA)
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Automating business processes using AI bots.
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Elective 1 (Choose one)
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Healthcare AI / AI in HR / AI in E-commerce
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Internship / Industry Project
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Hands-on AI/BI project with industry collaboration.
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Semester 6: Capstone & Research
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AI Strategy & Business Transformation
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Implementing AI in enterprises for competitive advantage.
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Blockchain & AI Integration
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Decentralized AI applications and smart contracts.
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Research Methodology & Dissertation
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Independent research project in AI/BI domain.
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Entrepreneurship & AI Startups
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Building AI-driven business models.
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Elective 2 (Choose one)
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Cybersecurity for AI / AI in IoT / Cognitive Computing
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Final Project & Viva
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End-of-program AI/BI solution demonstration.
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