BBA (HR & Marketing) – Semester-wise Syllabus

Semester 1: Foundation Courses

1. Principles of Management

   • Introduction to Management

   • Functions of Management (Planning, Organizing, Staffing, Directing, Controlling)

   • Management Theories (Taylor, Fayol, Maslow, Herzberg)

2. Business Economics (Micro)

   • Demand & Supply Analysis

   • Cost & Production Concepts

   • Market Structures

3. Financial Accounting

   • Basics of Accounting

   • Journal, Ledger, Trial Balance

   • Financial Statements (P&L, Balance Sheet)

4. Business Mathematics & Statistics

   • Probability, Averages, Percentages

   • Correlation & Regression

   • Time Series Analysis

5. Business Communication

   • Verbal & Non-verbal Communication

   • Business Writing (Emails, Reports, Proposals)

   • Presentation Skills

6. Computer Applications in Business

   • MS Office (Excel, Word, PowerPoint)

   • Basics of Tally/ERP

Semester 2: Core Business Concepts

1. Organizational Behavior

   • Motivation, Leadership, Group Dynamics

   • Organizational Culture & Conflict Management

2. Business Environment

   • Economic, Legal, Technological Factors

   • Globalization & Its Impact

3. Macroeconomics

   • National Income, Inflation, Monetary & Fiscal Policy

   • GDP, Unemployment

4. Marketing Management

   • 4Ps of Marketing (Product, Price, Place, Promotion)

   • Consumer Behavior

5. Business Law

   • Contract Act, Sale of Goods Act

   • Consumer Protection Act

6. Environmental Studies (Mandatory)

Semester 3: Introduction to Specializations

HR Specialization Subjects

1. Human Resource Management

   • Recruitment, Selection, Training & Development

   • Performance Appraisal

2. Industrial Relations & Labor Laws

   • Trade Unions, Collective Bargaining

   • Factories Act, Minimum Wages Act

3. Organizational Development

   • Change Management

   • Employee Engagement

Marketing Specialization Subjects

1. Consumer Behavior

   • Buying Decision Process

   • Psychological & Social Influences

2. Advertising & Brand Management

   • Media Planning, Creative Strategies

   • Brand Equity & Positioning

3. Sales & Distribution Management

   • Sales Techniques, Channel Management

   • Retail & E-commerce

Common Subjects:

• Business Research Methods (Qualitative & Quantitative Research)

• Soft Skills & Personality Development

Semester 4: Advanced Specialization

HR Specialization

1. Training & Development

   • Needs Assessment, Training Methods

   • Kirkpatrick’s Evaluation Model

2. Compensation & Benefits

   • Salary Structure, Incentives, ESOPs

   • Payroll Management

3. Performance Management Systems

   • KRA & KPI Setting

   • 360-Degree Feedback

Marketing Specialization

1. Digital Marketing

   • SEO, SEM, Social Media Marketing

   • Email & Content Marketing

2. Services Marketing

   • Characteristics of Services

   • Customer Satisfaction Metrics

3. International Marketing

   • Global Market Entry Strategies

   • Cultural & Legal Challenges

Common Subjects:

• Entrepreneurship Development

• Financial Management (Basics of Budgeting, Working Capital)

Semester 5: Strategic & Practical Focus

HR Specialization

1. Strategic HRM

   • HR Analytics

   • Workforce Planning

2. Talent Management

   • Succession Planning

   • Employer Branding

3. HR Compliance & Audit

   • Statutory Compliance (PF, ESI, Gratuity)

Marketing Specialization

1. Marketing Research

   • Data Collection, Survey Design

   • SPSS/Excel for Analysis

2. Retail Management

   • Store Layout, Visual Merchandising

   • Omnichannel Marketing

3. Customer Relationship Management (CRM)

   • CRM Tools (Salesforce, HubSpot)

   • Loyalty Programs

Common Subjects:

• Business Ethics & Corporate Governance

• Summer Internship Project (SIP) Report & Viva

Semester 6: Final Projects & Electives

1. Dissertation/Research Project (HR/Marketing)

2. Internship & Industry Training

3. Electives (Choose any two)

   • HR Electives:

     • Conflict Management

     • Leadership Development

   • Marketing Electives:

     • Rural Marketing

     • Event Management

4. Comprehensive Viva & Case Study Analysis

Additional Components:

• Workshops: Resume Building, Interview Skills

• Certifications (Optional):

  • HR: SHRM, NHRD

  • Marketing: Google Analytics, HubSpot