Bachelor’s Program in Behavioural Science
*Program Overview*
Behavioural Science integrates psychology, sociology, anthropology, economics, and neuroscience to study human behaviour. Students learn to analyse decision-making, social interactions, and cultural influences through research and theory.
*Year 1: Foundations of Behavioural Science*
*Semester 1*
1. *Introduction to Behavioural Science*
- Overview of disciplines (psychology, sociology, economics).
- Key theories (e.g., Maslow’s hierarchy, social learning theory).
2. *Introduction to Psychology*
- Cognitive processes, developmental stages, and mental health basics.
3. *Sociology Fundamentals*
- Social structures, groups, and cultural norms.
4. *Research Methods I*
- Qualitative vs. quantitative approaches, ethics in research.
*Semester 2*
1. *Statistics for Behavioural Science*
- Descriptive/inferential statistics, SPSS/R basics.
2. *Biological Bases of Behaviour*
- Neuroscience, genetics, and behaviour.
3. *Anthropology & Human Behaviour*
- Cross-cultural comparisons, evolution of behaviour.
4. *Academic Writing & Critical Thinking*
- Writing research proposals and literature reviews.
*Year 2: Core Disciplines & Intermediate Skills*
*Semester 3*
1. *Cognitive Psychology*
- Memory, perception, problem-solving.
2. *Social Psychology*
- Attitudes, conformity, group dynamics.
3. *Behavioural Economics*
- Decision-making biases, nudges, prospect theory.
4. *Research Methods II*
- Experimental design, surveys, and data analysis.
*Semester 4*
1. *Developmental Psychology*
- Lifespan development (childhood to aging).
2. *Organizational Behaviour*
- Motivation, leadership, workplace culture.
3. *Ethics in Behavioural Research*
- Privacy, consent, and ethical dilemmas.
4. *Elective 1* (e.g., Health Behaviour or Criminal Behaviour).
*Year 3: Advanced Topics & Specializations*
*Semester 5*
1. *Abnormal Psychology*
- Mental disorders, diagnosis, and treatment.
2. *Cultural Psychology*
- Impact of culture on cognition and emotion.
3. *Advanced Statistics*
- Regression, ANOVA, factor analysis.
4. *Elective 2* (e.g., Consumer Behaviour or Environmental Psychology).
*Semester 6*
1. *Behavioural Interventions*
- Designing programs for public health/education.
2. *Neuroeconomics*
- Brain mechanisms in economic decisions.
3. *Capstone Project Prep*
- Topic selection, literature review, methodology.
4. *Elective 3* (e.g., Digital Behaviour or Political Behaviour).
*Year 4: Applied Learning & Thesis*
*Semester 7*
1. *Internship/Practicum*
- Fieldwork in organizations, NGOs, or research labs.
2. *Policy & Behavioural Science*
- Applying insights to public policy (e.g., nudges).
3. *Elective 4* (e.g., Behavioural Genetics or AI and Human Behaviour).
*Semester 8*
1. *Capstone Thesis/Project*
- Independent research with faculty mentorship.
2. *Global Behavioural Challenges*
- Topics like climate change, inequality, or pandemics.
3. *Professional Development*
- Career skills, networking, and grad school prep.
*Elective Options*
- Health Behaviour
- Behavioural Marketing
- Forensic Psychology
- Data Science for Behaviour
- Gender and Sexuality Studies
*Assessment Methods*
- Exams, research papers, and presentations.
- Group projects, case studies, and simulations.
- Capstone thesis defence and internship evaluations.