Bachelor of Business Management (BBM)
Year 1: Foundation Courses*
1. *Principles of Management*
- Introduction to management theories, functions (planning, organizing, leading, controlling), and organizational structures.
2. *Financial Accounting*
- Basics of accounting principles, balance sheets, income statements, and cash flow statements.
3. *Business Communication*
- Written and oral communication skills, report writing, and presentation techniques.
4. *Microeconomics*
- Supply and demand, market structures, consumer behavior, and pricing strategies.
5. *Business Mathematics & Statistics*
- Quantitative techniques, probability, and statistical tools for decision-making.
6. *Introduction to Information Technology*
- Basics of IT, software applications (Excel, PowerPoint), and digital tools for business.
7. *Business Ethics*
- Ethical decision-making, corporate social responsibility (CSR), and sustainability.
*Year 2: Core Business Disciplines*
1. *Organizational Behaviour*
- Study of individual/group dynamics, motivation, leadership, and workplace culture.
2. *Macroeconomics*
- National income, fiscal/monetary policies, inflation, and global economic systems.
3. *Marketing Management*
- Marketing mix (4Ps), consumer behaviour, branding, and digital marketing basics.
4. *Business Law*
- Contracts, corporate law, intellectual property, and regulatory frameworks.
5. *Managerial Accounting*
- Cost analysis, budgeting, and financial planning for managers.
6. *Business Statistics & Analytics*
- Data interpretation, regression analysis, and use of tools like SPSS or Excel for analytics.
7. *Operations Management*
- Supply chain management, quality control, and process optimization.
*Year 3: Advanced Specializations*
1. *Financial Management*
- Capital budgeting, risk management, working capital, and investment strategies.
2. *Human Resource Management (HRM)*
- Recruitment, training, performance appraisal, and labour laws.
3. *Strategic Management*
- SWOT analysis, competitive advantage, corporate strategies, and case studies.
4. *Entrepreneurship & Innovation*
- Business plan development, startup funding, and innovation management.
5. *International Business*
- Global trade, cross-cultural management, and export-import policies.
6. *E-Business & Digital Transformation*
- Online business models, e-commerce platforms, and digital tools.
7. *Electives* (Choose 1–2):
- Digital Marketing | Financial Markets | Supply Chain Management | Retail Management
*Year 4: Specializations & Capstone Projects*
1. *Leadership & Change Management*
- Leading teams, managing organizational change, and conflict resolution.
2. *Corporate Governance*
- Board structures, shareholder rights, and ethical governance practices.
3. *Business Analytics*
- Advanced data analysis, predictive modelling, and tools like Tableau/Python.
4. *Project Management*
- Agile methodologies, project lifecycle, and tools like MS Project.
5. *Internship/Capstone Project*
- Real-world business project or industry internship with a final report.
6. *Electives* (Choose 1–2):
- Sustainability Management | Investment Banking | Consumer Psychology | AI in Business
*Electives & Specializations*
Many universities allow students to specialize in areas such as:
- *Marketing*
- *Finance*
- *Human Resources*
- *International Business*
- *Entrepreneurship*
- *Operations & Supply Chain*
*Practical Components*
- *Internships*: Industry exposure with companies or startups.
- *Case Studies*: Analysis of real-world business scenarios.
- *Workshops*: On negotiation, leadership, and digital tools.
- *Research Projects*: Dissertation on a business-related topic.
*Assessments*
- Exams
- Group presentations
- Business simulations
- Research papers
- Continuous assessments (quizzes, assignments)