H a l t o n A c a d e m y

About Us

Our goal is simple: we help you grow to be your best. Whether you’re a student, working professional, corporate organization or institution, we have tailored initiatives backed by industry specific expertise to meet your unique needs.

Contact Info

Halton Academy For Management and Technology Private Limited,
39/2475-B1 LR Towers, South Janatha Road, Palarivattom, Ernakulam, Kerala - 682025, India.

+91-7511-1890-01

4 Francis Street, le2 2bd, England,
United Kingdom.

hello@haltonacademy.com

Bachelor of Business Administration (BBA) in Retail Management

*Year 1: Foundations of Retail & Business*

*Semester 1*

- *Principles of Management* 

  (Planning, organizing, leadership, retail organizational structures) 

- *Introduction to Retail Management* 

  (Retail formats, evolution of retail, global retail trends) 

- *Business Communication* 

  (Customer service communication, negotiation, conflict resolution) 

- *Financial Accounting* 

  (Basics of accounting, inventory costing, profit-loss statements) 

- *Consumer Behaviour* 

  (Psychology of shopping, decision-making, cultural influences) 

 

*Semester 2* 

- *Retail Marketing* 

  (4Ps in retail, loyalty programs, in-store promotions) 

- *Merchandising Management* 

  (Assortment planning, buying cycles, stock turnover ratios) 

- *Business Economics* 

  (Microeconomics: Pricing strategies, demand elasticity in retail) 

- *IT in Retail* 

  (POS systems, RFID, inventory management software) 

- *Store Operations* 

  (Store layout, visual merchandising, staff scheduling) 

 

*Year 2: Core Retail Operations & Strategy*

*Semester 3* 

- *Retail Supply Chain Management* 

  (Vendor management, logistics, just-in-time inventory) 

- *Retail Laws & Ethics* 

  (Consumer Protection Act, GST compliance, ethical sourcing) 

- *Visual Merchandising* 

  (Window displays, planograms, colour theory, seasonal themes) 

- *Sales Techniques & Customer Relationship Management (CRM)* 

  (Upselling, cross-selling, CRM tools like Salesforce) 

- *Elective 1* 

  (E.g., Luxury Retail Management, Fashion Retail) 

 

*Semester 4* 

- *E-commerce & Omnichannel Retail* 

  (Online marketplaces, click-and-collect, social commerce) 

- *Retail Analytics* 

  (Sales forecasting, basket analysis, customer segmentation) 

- *Retail Human Resource Management* 

  (Staff training, performance metrics, labour laws) 

- *Retail Pricing & Promotion* 

  (Discount strategies, dynamic pricing, festive campaigns) 

- *Elective 2* 

  (E.g., Sustainable Retail Practices, Health & Wellness Retail) 

 

*Year 3: Advanced Retail Management & Specializations*

*Semester 5* 

- *Strategic Retail Management* 

  (Market entry strategies, competitive analysis, global retail case studies) 

- *Retail Franchising & Licensing* 

  (Franchise models, legal agreements, brand partnerships) 

- *International Retailing* 

  (Cross-cultural retailing, global supply chains, export-import norms) 

- *Elective 3* 

  (E.g., Retail Technology & AI, Rural Retail Management) 

- *Project Work* 

  (Live project: Design a retail store layout or omnichannel strategy for a brand) 

 

*Semester 6* 

- *Emerging Trends in Retail* 

  (AI-driven personalization, AR/VR in retail, voice commerce) 

- *Retail Entrepreneurship* 

  (Business plans for boutique stores, pop-up shops, funding options) 

- *Elective 4* 

  (E.g., Retail Logistics Analytics, Luxury Brand Management) 

- *Internship/Viva Voce* 

  (6–8 weeks in retail chains, e-commerce firms, or merchandising teams) 

- *Portfolio Development* 

  (Compile retail projects, certifications, and internship reports) 

 

*Elective Options* 

- *Luxury & Fashion Retail* 

  (Brand positioning, high-net-worth client management) 

- *Omnichannel Strategies* 

  (Integrating online-offline experiences, mobile commerce) 

- *Sustainable Retail* 

  (Zero-waste stores, circular economy, eco-friendly packaging) 

- *Retail Technology* 

  (IoT in inventory, chatbots, blockchain for supply chains) 

- *Healthcare & Pharma Retail* 

  (Pharmacy management, compliance, patient engagement) 

 

*Practical Components* 

- *Software Training*: 

  - *SAP Retail* 

  - *Microsoft Dynamics 365* 

  - *Excel for Retail Analytics* 

  - *Shopify/Magento* (for e-commerce) 

- *Workshops*: 

  - Mystery shopping exercises. 

  - POS system simulations (e.g., QuickBooks POS). 

- *Industry Visits*: 

  - Warehouses, distribution centres, flagship stores (e.g., IKEA, Zara). 

- *Live Projects*: 

  - Collaborate with brands to optimize shelf layouts or launch loyalty programs.