Bachelor of Business Administration (BBA) in Retail Management
*Year 1: Foundations of Retail & Business*
*Semester 1*
- *Principles of Management*
(Planning, organizing, leadership, retail organizational structures)
- *Introduction to Retail Management*
(Retail formats, evolution of retail, global retail trends)
- *Business Communication*
(Customer service communication, negotiation, conflict resolution)
- *Financial Accounting*
(Basics of accounting, inventory costing, profit-loss statements)
- *Consumer Behaviour*
(Psychology of shopping, decision-making, cultural influences)
*Semester 2*
- *Retail Marketing*
(4Ps in retail, loyalty programs, in-store promotions)
- *Merchandising Management*
(Assortment planning, buying cycles, stock turnover ratios)
- *Business Economics*
(Microeconomics: Pricing strategies, demand elasticity in retail)
- *IT in Retail*
(POS systems, RFID, inventory management software)
- *Store Operations*
(Store layout, visual merchandising, staff scheduling)
*Year 2: Core Retail Operations & Strategy*
*Semester 3*
- *Retail Supply Chain Management*
(Vendor management, logistics, just-in-time inventory)
- *Retail Laws & Ethics*
(Consumer Protection Act, GST compliance, ethical sourcing)
- *Visual Merchandising*
(Window displays, planograms, colour theory, seasonal themes)
- *Sales Techniques & Customer Relationship Management (CRM)*
(Upselling, cross-selling, CRM tools like Salesforce)
- *Elective 1*
(E.g., Luxury Retail Management, Fashion Retail)
*Semester 4*
- *E-commerce & Omnichannel Retail*
(Online marketplaces, click-and-collect, social commerce)
- *Retail Analytics*
(Sales forecasting, basket analysis, customer segmentation)
- *Retail Human Resource Management*
(Staff training, performance metrics, labour laws)
- *Retail Pricing & Promotion*
(Discount strategies, dynamic pricing, festive campaigns)
- *Elective 2*
(E.g., Sustainable Retail Practices, Health & Wellness Retail)
*Year 3: Advanced Retail Management & Specializations*
*Semester 5*
- *Strategic Retail Management*
(Market entry strategies, competitive analysis, global retail case studies)
- *Retail Franchising & Licensing*
(Franchise models, legal agreements, brand partnerships)
- *International Retailing*
(Cross-cultural retailing, global supply chains, export-import norms)
- *Elective 3*
(E.g., Retail Technology & AI, Rural Retail Management)
- *Project Work*
(Live project: Design a retail store layout or omnichannel strategy for a brand)
*Semester 6*
- *Emerging Trends in Retail*
(AI-driven personalization, AR/VR in retail, voice commerce)
- *Retail Entrepreneurship*
(Business plans for boutique stores, pop-up shops, funding options)
- *Elective 4*
(E.g., Retail Logistics Analytics, Luxury Brand Management)
- *Internship/Viva Voce*
(6–8 weeks in retail chains, e-commerce firms, or merchandising teams)
- *Portfolio Development*
(Compile retail projects, certifications, and internship reports)
*Elective Options*
- *Luxury & Fashion Retail*
(Brand positioning, high-net-worth client management)
- *Omnichannel Strategies*
(Integrating online-offline experiences, mobile commerce)
- *Sustainable Retail*
(Zero-waste stores, circular economy, eco-friendly packaging)
- *Retail Technology*
(IoT in inventory, chatbots, blockchain for supply chains)
- *Healthcare & Pharma Retail*
(Pharmacy management, compliance, patient engagement)
*Practical Components*
- *Software Training*:
- *SAP Retail*
- *Microsoft Dynamics 365*
- *Excel for Retail Analytics*
- *Shopify/Magento* (for e-commerce)
- *Workshops*:
- Mystery shopping exercises.
- POS system simulations (e.g., QuickBooks POS).
- *Industry Visits*:
- Warehouses, distribution centres, flagship stores (e.g., IKEA, Zara).
- *Live Projects*:
- Collaborate with brands to optimize shelf layouts or launch loyalty programs.