Bachelor of Business Administration (BBA) in Hospital Management
*Year 1: Foundation in Business Administration*
*Semester 1*
1. *Principles of Management*
- Introduction to management theories, functions (planning, organizing, leading, controlling).
2. *Financial Accounting*
- Basics of accounting, financial statements, and bookkeeping.
3. *Business Communication*
- Written and oral communication skills, professional etiquette.
4. *Microeconomics*
- Supply and demand, market structures, pricing.
5. *Introduction to Healthcare Systems*
- Overview of global healthcare systems, stakeholders, and challenges.
*Semester 2*
1. *Macroeconomics*
- National income, fiscal/monetary policies, healthcare economics.
2. *Marketing Management*
- Fundamentals of marketing, segmentation, and consumer behaviour.
3. *Business Statistics*
- Data analysis, probability, and statistical tools for decision-making.
4. *Organizational Behaviour*
- Team dynamics, motivation, leadership styles.
5. *Health Informatics*
- Basics of healthcare IT, electronic health records (EHR), and data management.
*Year 2: Core Business & Healthcare Integration*
*Semester 3*
1. *Human Resource Management*
- Recruitment, training, performance evaluation.
2. *Operations Management*
- Process optimization, supply chain management.
3. *Healthcare Laws and Ethics*
- Medical ethics, patient rights, HIPAA, and regulatory compliance.
4. *Managerial Accounting*
- Cost analysis, budgeting for healthcare organizations.
5. *Public Health Fundamentals*
- Epidemiology, disease prevention, and community health.
*Semester 4*
1. *Strategic Management*
- SWOT analysis, competitive strategies, case studies.
2. *Healthcare Marketing*
- Branding, patient engagement, and digital marketing in healthcare.
3. *Healthcare Finance*
- Reimbursement models, insurance systems, and capital budgeting.
4. *Quality Management in Healthcare*
- Tools like Six Sigma, Lean, and Total Quality Management (TQM).
5. *Medical Terminology*
- Basics of clinical terms for effective communication.
*Year 3: Specialization in Hospital Management*
*Semester 5*
1. *Hospital Operations Management*
- Bed management, patient flow, and resource allocation.
2. *Healthcare Policy and Governance*
- National/global health policies, accreditation (e.g., JCI, NABH).
3. *Healthcare Risk Management*
- Patient safety, malpractice prevention, crisis management.
4. *Health Insurance and Managed Care*
- Insurance models, claims processing, and third-party payers.
5. *Elective 1* (e.g., Healthcare Entrepreneurship or Telemedicine)
*Semester 6*
1. *Hospital Planning and Infrastructure*
- Design of healthcare facilities, equipment procurement.
2. *Healthcare Leadership*
- Change management, conflict resolution, and team-building.
3. *Research Methods in Healthcare*
- Quantitative/qualitative research, data collection, and analysis.
4. *Medical Tourism*
- Global trends, marketing, and service delivery.
5. *Elective 2* (e.g., Mental Health Management or Pharmaceutical Management)
*Year 4: Advanced Topics & Practical Experience*
*Semester 7*
1. *Healthcare Analytics*
- Big data, predictive modelling, and decision support systems.
2. *Disaster Management in Healthcare*
- Pandemic response, emergency preparedness.
3. *Global Health Systems*
- Comparative analysis of healthcare models (e.g., NHS, WHO frameworks).
4. *Internship/Field Project*
- Hands-on experience in hospitals, clinics, or healthcare NGOs.
*Semester 8*
1. *Capstone Project*
- Solve real-world hospital management challenges (e.g., cost reduction, patient satisfaction).
2. *Healthcare Innovation and Technology*
- AI, IoT, and robotics in healthcare.
3. *Elective 3* (e.g., Long-Term Care Management or Healthcare Supply Chain)
4. *Professional Development*
- Resume building, interview skills, and career pathways.
*Elective Options*
- Healthcare IT Management
- Health Economics
- Hospital Waste Management
- Patient Relationship Management
- Global Health Diplomacy
*Additional Components*
- *Internships*: Mandatory internships in hospitals, clinics, or healthcare firms.
- *Workshops*: On CPR, healthcare software (e.g., EPIC, Cerner), and compliance training.
- *Case Studies*: Analysis of real-world scenarios (e.g., hospital mergers, pandemic response).