Bachelor of Business Administration (BBA)
*Year 1: Foundation in Business Concepts*
*Semester 1*
- *Principles of Management*
(Management theories, planning, organizing, leadership styles)
- *Business Economics (Microeconomics)*
(Demand-supply, market structures, elasticity, consumer behaviour)
- *Financial Accounting*
(Journal entries, ledgers, trial balance, financial statements)
- *Business Mathematics & Statistics*
(Probability, correlation, regression, financial calculations)
- *Business Communication*
(Report writing, presentations, negotiation skills)
*Semester 2*
- *Macroeconomics*
(GDP, inflation, fiscal/monetary policies, international trade)
- *Cost Accounting*
(Cost concepts, budgeting, variance analysis)
- *Marketing Management*
(4Ps, segmentation, consumer behaviour, digital marketing basics)
- *Organizational Behaviour*
(Team dynamics, motivation, workplace culture, leadership)
- *Environmental Studies*
(Sustainability, CSR, business ethics)
*Year 2: Core Functional Areas*
*Semester 3*
- *Human Resource Management (HRM)*
(Recruitment, training, performance appraisal, labour laws)
- *Operations Management*
(Supply chain, inventory control, quality management, Lean/Six Sigma)
- *Business Law*
(Contract Act, Sale of Goods Act, Consumer Protection Act)
- *Management Information Systems (MIS)*
(ERP, CRM, data analytics tools, business software)
- *Elective 1*
(E.g., Entrepreneurship, Retail Management)
*Semester 4*
- *Financial Management*
(Capital budgeting, working capital, ratio analysis, risk management)
- *Research Methodology*
(Data collection, hypothesis testing, SPSS/Excel for analysis)
- *Digital Business & E-Commerce*
(Online business models, SEO, digital payment systems)
- *Business Ethics & Corporate Governance*
(CSR, ethical decision-making, board governance)
- *Elective 2*
(E.g., International Business, Event Management)
*Year 3: Advanced Specializations & Strategy*
*Semester 5*
- *Strategic Management*
(SWOT, Porter’s Five Forces, competitive strategies, case studies)
- *Entrepreneurship & Innovation*
(Business plans, funding, startup ecosystems, innovation management)
- *International Business*
(Globalization, cross-cultural management, EXIM policies)
- *Elective 3*
(E.g., Supply Chain Analytics, Digital Marketing)
- *Project Work*
(Live project or research study, e.g., market entry strategy for a product)
*Semester 6*
- *Business Analytics*
(Predictive modelling, data visualization with Tableau/Power BI)
- *Leadership & Change Management*
(Change models, crisis management, transformational leadership)
- *Elective 4*
(E.g., Financial Markets, HR Analytics)
- *Internship/Viva Voce*
(6–8 weeks of corporate training in sectors like FMCG, banking, or consulting)
- *Comprehensive Exam*
(Cumulative assessment of core subjects)
*Elective Options*
- *Marketing*
- Consumer Behaviour
- Brand Management
- Social Media Marketing
- *Finance*
- Investment Banking
- Risk Management
- Financial Derivatives
- *HR*
- Talent Management
- Labor Relations
- Workplace Diversity
- *Operations*
- Logistics Management
- Project Management (PMP basics)
- Quality Assurance
- *Emerging Areas*
- AI in Business
- Sustainability Management
- Blockchain for Business